Social Media Communication
As social media is becoming more widely used it is important that you know how to communicate using this valuable tool.
Social media communication isn’t just about posting articles onto your Facebook page or re-tweeting someone else’s tweet on twitter it’s about engaging with your audience, getting to know them and what they are all about. By doing this you can effectively build a fan base who will shout from the roof tops about you and your company.
If you didn’t know it already social media is such a fantastic tool for anyone whether you are a micro business or a large organisation with thousands of employees, where else can you generate sales or create interest about your brand whilst communicating with your customers on a one to one basis?
Depending on your business the more traditional forms of marketing can still be relevant, however it is on the decline because often the traditional form of marketing is just a one way street designed to advertise and sell, whereas social media communication is all about live interaction with your customers.
Learning how to communicate effectively with your customers and gaining their trust is so important when using social media.
Firstly let me start by saying that you must never take the approach of trying to directly sell to your customers, people don’t like being sold to and using social media as a selling tool is the number one way that you are going to lose their respect and trust.
Sure you want them to know about your products and services but what you need to do is provide them with valuable information and helpful tips. If they then have a need you are on hand to help fulfil that need and solve any problems with good advice.
Don’t make the mistake of trying to solve their problems with a product or a service you think they may need, all that will do is annoy them and you run the risk of losing them forever. If you play the situation right they could be a potential future customer that spends their hard earned cash on your products or services.
Approach your customers as a friend, you want to get to know them, what are their interests, do you have anything in common with them? If so then go right ahead and strike up a conversation about it. You want to come across as a real person, not some fake person who lives in a perfect world because people will see right through this.
Remember, you want to gain trust when using social media.
Providing them with valuable information and making yourself the expert and the ‘˜go to’ person will enable you to create a network of adoring fans who will automatically re-tweet your tweets, share your articles, chat about your products and services, help build your brand and eventually become a buying customer, which is your long-term goal.
Frankly at the end of the day you need to be unique, honest and open when using social media.
Give your online audience interesting fresh content that will amaze them and more importantly spend time with them every day. I’m not talking hours and hours, just 30 minutes twice a day is sufficient.
Some businesses are not using social media to their advantageA and are missing so many opportunities to create a new network of potential customers. Don’t be one of those companies!
Use social media communication correctly and you will see amazing results in your business and customer base.
See what you can achieve today with the power of social media.