Social Media; Do you really need it?
With approximately 200 social networking sites to choose from, you can be sure that they are not going to disappear any time soon.A However I was at an event recently and I was surprised to find that there are still some people in business who are reluctant to use social media, when I asked why some of the reasons I received included ‘I don’t have time’, ‘my clients won’t be using it’ and ‘I don’t know where to start’.
If you’re one of these people then let me just ask you a quick question, when you’ve been to a networking event how many times have you been asked to connect online?
I know it’s one of the questions which I will ask people I want to keep in touch with. So do you really need to be using social media?
If you’re not using it now, and you’ve seen the list of 200+ platforms available then I can see how you may feel overwhelmed or dismiss it as you don’t have enough time to even start thinking about it, your busy enough already right?
Most of us are busy and wonder how we can possibly fit in another thing to do. However the world and the way we keep in touch with people is changing. If you meet someone in person who you find interesting and could add value to your business in some way then you need a way of keeping in touch easily.
Imagine the scenario, your ideal client is a big blue chip corporate head but you meet a small business owner at a drinks event, you have a really interesting chat and you’d love to keep in touch ‘“ for one he’s got lot’s of great contacts in your industry! Yet you’re in London and he’s in Manchester and he’s not suitable for your mailing list. What do you do? You could lose this business contact, never to be seen again. His contacts may never be yours.
Now imagine, at the end of the conversation you get his LinkedIn details, go home and connect with him online.
You browse through his other business connections and see some who are in your market. You ask your new contact whether he’d be able to introduce you to them and he does ‘“ brilliant result for relatively little effort. His contacts are more likely to spare some time for you because you’ve been recommended by someone they know and like themselves.
It’s the new world version of the ‘old boys club’ except now you don’t have to be a cigar smoking man who pays a massive membership fee to an exclusive club!
Business becomes much easier.
My tip to you is review the main social media platforms ‘“ LinkedIn, Facebook, Twitter and Google+ and choose the platform that your clients and peers are most likely using already, and you think you’d be comfortable using.
Not sure, then do a bit of research (or ask someone to do it for you).
You don’t have to spend hours a day on social media platforms.A There are tools and systems you can put in place which will make things much easier, there are loads of free resources that will show you how to use the various platforms or if you’re really serious you can hire a social media manager to do it all for you.
Good luck and let us know how it goes!